Case study: Educational marketing in the B2B sector

I had the pleasure today of talking with Samuli Tursas from Koodiviidakko (“code jungle” in Finnish) about their marketing strategy. For those who are not familiar with the company, Koodiviidakko specializes in online marketing and offers a wide range of web products. One of their main products is an email marketing solution called Postiviidakko (“email jungle” in Finnish).

In order to promote their product and raise awareness about email marketing, they created a free guide to email marketing that can be downloaded at www.sahkopostimarkkinointi.info (available in Finnish language only). The only thing they ask in return is your email address.